Tuesday, March 18, 2014

Announcement: Great Publicity in California

Great news for March.  Call it the "luck of the Irish" (I'm actually 1/4 Irish) or just being in the right place at the right time.  Regardless of the origin, I'm proud to announce I'm a guest artist associated with the Susan Spiritus Gallery in Newport Beach, California for the month of March.  Susan solicits her readers to submit green images for entries in her March newsletter to celebrate St. Patrick's Day. I quickly responded and days later I discovered she accepted three of my images for the newsletter.  http://mad.ly/3a0594










Susan has been a leader in the field of fine art photography for 38 years, sharing her passion of photography since 1976 in Southern California. The gallery represents legendary icons such as Ansel Adams, Andre Kertesz and others but also manages works by today's award-winning contemporaries like Ellen Jantzen, Camille Seaman, Seung Hoon Park; and the list goes on.  Needless to say, though I'm only in the newsletter for a month, the achievement is definitely a highlight for me.  Besides, even being on Susan's radar is an honor coming from someone of her reputation and stature in the fine art photography circles of private collectors and design professionals.  Go to her gallery website at http://susanspiritusgallery.com/




Wednesday, March 5, 2014

New Project in the Works

This is a total break from my usual routine.  I'm typically a person who likes to keep things quiet, working in silence until I've got everything all figured out and completed.  So this blog posting is testimony to being bold on two fronts.  This is the first time I've ever introduced a new project in the midst of the actual beginning.  This is also an opportunity for me to be experimental in my mindset and stretch my creative muscle, particularly in the perspective I'm taking.  So I'd like to present my "tree" project; I hope there is reciprocity between your interest and me stepping out of my comfort zone.

I've long admired trees.  The physical structure of roots, trunks, branching, growth habit and foliage has captured my devoted attention for some time.  As an avid hiker I have the opportunity to be immersed in the experience of nature's finest.  So it is no surprise, to me at least, that yet again I venture out to observe trees, but this time I want to present a totally new perspective.  Maybe this, as yet unnamed, series will take a more abstract and even aerial view of a very familiar subject.

© 2013, Joanne Scherf


So in an attempt to tease and cajole you into keeping posted on future developments of this project here's just two images that conveys my initial vision.  Over time the vision will become more defined, but in this early stage of development I'm still considering multiple creative options.  I've got a secondary plan as well, but for the time being let me share these images as a true beginning.  Interested in your thoughts as this project develops.


© 2013, Joanne Scherf


Mid-Week Respite: Yosemite Video

A quick mid-week respite from your usual routine.  As a visual artist I try to absorb all forms of visual art forms that either provide insight, inspiration, or just a moment to enjoy.  These two videos are a collaboration from Colin Delehanty and Sheldon Neill who hiked over 200+ miles in 10 months to capture the essence of Yosemite National Park.  For further information go to their website at http://www.projectyose.com/








Yosemite HD from Project Yosemite on Vimeo.

Yosemite HD II from Project Yosemite on Vimeo.

Monday, March 3, 2014

Inspiration: Nathan Wirth

For the past two years I have been following photographer Nathan Wirth out of San Francisco.  My first encounter was actually his blog/ezine site, A Slice of Silence, http://nlwirth.com/blog/ that highlights neutral density, black & white imagery via essays, interviews, spotlights and features.  Unlike the nanosecond forms of communications typical of today's insane pace, Nathan conducts intense and deep interviews with fellow photographers (typically neutral density) that is invariably quite lengthy but always time well spent; like eavesdropping on a great a conversation.  Check out his latest interview/conversation with photographer David Fokos at http://nlwirth.com/blog/interviews-david-fokos

Nathan's academic background is actually English Literature and self-taught photographer using a variety of techniques to focus on the wonderment of existence and the solitude of silence.  With his literary background I think it offers a different perspective to his imagery.  Plus his work has the added bonus of oftentimes being accompanied by text written by legendary authors or an occasional original by himself. Aside from his keen interview skills, Nathan has extraordinary neutral density and infrared images, both in composition and presentation.  A unique twist is that he often creates self portraits by inserting himself into the compositions, and sometimes with a great sense of humor.

© Nathan Wirth

The inspiration of Nathan Wirth, both in his interviews and imagery, is strongly recommended for those interested in "conversations about photography".  Again...go to Nathan's blog/zine site for more interviews at http://nlwirth.com/blog/.  Also don't forget to check out his features, spotlights and other interviews.

Saturday, March 1, 2014

Image of the Month: March 2014

With the cold winter months fast approaching the first day of spring I thought I'd present something colorful in preparation for a season without a blanket of white snow everywhere.  I made a slight challenge to myself and ventured out doing a self-imposed assignment that would take me out of my comfort zone of solo landscape projects.  For this activity I chose to venture into a local shop that specializes in the business of gift wrapping, Lisa's Gift Wrappers (www.lisagiftwrappers.com). This would require me to be bold and confront a total stranger for a request to observe her in action in a public setting.  The creative challenge was to discover "art" in elementary, everyday encounters. I for one do not possess this skill and always admire creative gift wrapping as a true art form.  Walking in off the street, I approached the owner and asked if I could just hang out to capture her wrapping in the fully stocked workshop and also admire some of her finished products.

Instead of always taking what I would consider a "final" image of the entire package I chose to focus more on the basic elements of gift wrapping.  Using these elements of some very basic images I then created triptychs and quadtychs for added interest or more of a storytelling approach.  The triptych below is just highlighting the colorful arrangements of bows created as splashes of vibrant color; a tease to open the gift. Click on the images below for full screen viewing.


© Joanne Scherf


The quadtych is another image of simple elements, that by itself displays familiar objects of bold colors and shapes. In this case just the basic supplies of paper and assorted ribbons.



All this; boxes, ribbons, paper and bows makes the final gift box, at least in my eyes, a piece of art.