Wednesday, November 6, 2013

A Visual Twist on a Familiar Standard

Just to change things up a bit I'm presenting something other than a photographic image for your consideration, yet it still falls into the creative category of "what if".  In the attempts to update my "artist" resume I find myself adhering to the typical, mundane format that is strictly text and linear in nature.  You know the version....row upon row of bulleted items that looks just like the next one in the pile.

What if one were to approach the resume from a more visual perspective, especially helpful for those in the arts who are trying to sell their craft.  So, why not practice your craft in the design of your resume?  Here's a sample I came up with for my situation as a photographer who tries to wear many hats of consultant and such.  This visual mapping of my resume in a 5x20 tri-fold format that condensed my previously 2-page text-only resume into a visual feast making it very simple for any viewer to quickly ascertain if my skills and experience match a particular need.  Beyond the resume aspect, this visual version also acts as a perfect marketing tool; a 2-for-1 combo for not only getting a job or assignment, but also a nice PR piece at the same time.

So next time you attempt to send out your resume, think again about how it looks and the message it silently conveys.  Instead of using a different header typeface, or colored paper to stand out from the pile, maybe a more visual treatment is just the trick.  Click on the resume below to see larger view.

© 2013, Joanne Scherf

Friday, November 1, 2013

Image of the Month: November 2013

In hindsight it seems I overlooked the "image of the month" for October and neglected to post; my apologies. So to make up for that minor slip I decided to present a triptych; yes not one, not two, but three images in one.

Fields of Autumn Triptych
© 2013, Joanne Scherf

Click on image above for LARGER VIEW

Besides as I created this triptych it became very clear that these three images belonged together; the combination made for a stronger expression of the grandeur of the scenery as opposed to conveying the beauty with just one image. This nicely reinforces the design/photography adage that "the whole is greater than sum of its parts". In general I find diptychs and triptychs challenging and requiring lots of thought as they have the potential to either soar or fall flat depending on the sequence. With that in mind, it became obvious to me at least that there was a flow on many fronts. For example, all three images have a strong horizon line where the curvature appears to gently guide your eyes from one image to the next as if one continuous line in a downward slope. Also look at the tree tops and they too appear to be on the same plane making their own "wave" or horizon line of trees. A thematic feature is the similarity of scenery in all three images; that being autumnal fields in it's most basic form with the house situated in the middle frame somehow connecting the two outside images, even though all three were taken in different yet similar locations.

For those interested, this is just another jewel of a Michigan landscape captured in prime October splendor.