Monday, April 30, 2012

1 Tree, 3 Interpretations

The beauty of photography are the endless possibilities in the interpretation of a single vision; black&white vs. color, straight vs. soft focus,  rectangular frame vs. square format, and the options go on and on.  Now using an iPhone to capture this image I was able to play around even further with a variety of apps to process (in camera/phone) three distinctively different creative effects for a single image.  Not that one or the other is better, it's just that viewing them in relationship to one another I think you as the viewer can further appreciate the possibilities....the mind is the only barrier to one's creativity because the technology is certainly here.  I don't view the iPhone advanced technology for capturing AND processing the image as a fleeting moment in the history of the medium of photography.  Rather I view this as an incredible opportunity to further demonstrate the artistry of photography when one uses this technology as just another tool in one's toolkit of again...endless possibilities.  It certainly does not replace my other tools, it just enhances my ability as an artist to selectively identify the appropriate tool for achieving the artistic vision I began I with.

Tree 1, 2012, Joanne Scherf
Tree 2, 2012, Joanne Scherf
Tree 3, 2012, Joanne Scherf

Friday, April 20, 2012

iPhone Artistry Images

Well I just recently completed an intensive and mind-boggling 3 day workshop on iPhone photography. The camera is actually a high caliber quality instrument, but even more thrilling is the ability to process and do all the post-production on the iPhone without ever having to rely on your computer.  Think of it.  Within minutes I can capture and create a finished product of professional level quality ready for printing.  Saves my body from continuously hunching over the computer and frees me to be creative wherever I choose.  I'm still playing around with quite a few apps and discovering new techniques every day.  Don't take my word for it, I'll let the images convey my's a few samples of my iPhone images.  Another nice sepia sample is on my Facebook page of Joanne Scherf Photography.

Tuesday, April 17, 2012

New Website Gallery: Axis Mundi

Trees.  Clouds.  As an avid hiker this subject matter has always captivated me, providing me leisurely moments of staring off into space or contemplating life's journey under the protective canopy of a variety of trees.  This new series, Axis Mundi:  Cosmic Trees of Life, was just loaded onto my website for your viewing.  Go to the large, red S on the top right corner of this site for quick access to my website.

While trees are the main focus of this series I am also transfixed by the swirl of clouds that provide a natural and dramatic backdrop.  Axis Mundi:  Cosmic Trees of Life, is a photo essay that I will be adding to on an ongoing basis with the hopes of publishing a book down the road.  As you'll see from viewing the new gallery, I chose to display the images in only black & white as I think that format adds to the overall drama and abstract quality. With this topic I thought the use of color might distract from the visual majesty of the trees and magical illumination of the trees backlit by the clouds.  No trickery or nothing extraordinary was done in the capture of these images. I'm just taking time to witness the beauty of nature that surrounds us which we so often pass by in our pursuit of life in the fast lane.

As for my artistic intent, basically Axis Mundi:  Cosmic Trees of Life is the "world center"; a connection between the sky and earth.  The trees unite the three planes: sky (branches), earth (trunk) and underworld (roots) thereby creating a space at the "center of the world".

I hear the wind among the trees
Playing the celestial symphonies;
I see the branches downward bent,
Like keys of some great instrument.
                     - Henry Wadsworth Longfellow

Clouds appear
And bring to men a chance to rest
From looking at the moon
                    - Basho; haiku

© 2012, Joanne Scherf
Go to my website at to view the other images in this NEW GALLERY.....Click on the large, red "S" in the top right corner of this blog site.  That gets you to the website directly and quickly.  Click on Galleries, then Axis Mundi:  Cosmic Trees of Life.  Enjoy!

Wednesday, April 4, 2012

Adventures with an iPhone Camera

I'm about to take a 3-day intensive workshop on iPhone Artistry and had the pleasant opportunity to be playful with this new technology before taking the class.  What fascinates me about the iPhone is not the phone and all it's functionality.  Rather it's quite simply the camera.  The new smart phones now have cameras with the capability to surpass even the best of small point-and-shoot or entry to mid-level digital cameras on the market today; and they are getting better every month!

The phenomenal thing about the iPhone camera is that it's not just a camera, but a mobile darkroom that allows one to process in-camera with high quality apps the level of Adobe Creative Suite, without using any computer.  The range and variety of apps is astounding allowing I think much more creative freedom than being tied down to a computer.  So not only is the image capture mobile but the processing is as well; all functions in one.

Below I've included a few of my first images I've captured using an iPhone.  Check out the direct, original capture, followed by a version using apps to process the image directly in-phone/camera.  Again, all without any computer! Granted some apps are in the "cheesy" category and take the image without any processing, but on the flip side there are some pretty amazing mainstream apps that you use in post-production, after taking the image.  So enjoy the few samples below of post-production processing using in-phone/camera apps.

© 2012, Joanne Scherf
© 2012, Joanne Scherf

© 2012, Joanne Scherf

© 2012, Joanne Scherf

© 2012, Joanne Scherf

© 2012, Joanne Scherf